I'm deep down the Bezos rabbit-hole. I'll thread some of the lesser-known highlights I find here:

Start with his traditional toast: "To adventure and fellowship"

“We don’t make money when we sell something. We make money when we help someone make a purchase decision."

(On deciding whether to allow negative reviews on Amazon in early days, when book publishers were trying to force them not to.)

“When the stock goes up 30%, don’t think you’re 30% smarter.

It’ll go down 30%, and it doesn’t make you 30% dumber either"

“The stock isn’t the company and the company isn’t the stock”

(On the stock price during the dotcom crash, when Amazon was ~$3 or something absurd. Every internal metric and initiative was still progressing well.)

“Don’t be afraid of our competitors. They’re not going to send us any money. Be afraid of our customers. Keep them happy.”

“Whatever the crisis is… whatever the threat, the right answer is almost always to double down on making customers delighted."