1/ One of the best things I did in 2020 was to join a growth marketing program called @growclass

I’d seen it hover around online, I saw some friends talking about it. But I thought, wow, that looks great but it’s too expensive for me at the moment.

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2/ Then I kept coming back and getting more nervous because the more I looked at it the more I wanted to join.

It finally came to a point where I felt an irresistible urge to join the program. And I remember I was on the landing page 10 minutes before the program closed.

3/ And I immediately thought to myself: “I need to learn how to make people interested in career coaching feel like Growclass made me feel just now”.

4/ Then I tried to think about it as an investment. “If Growclass helps me gain 10 more students over the next 12 months, it will pay for itself.”

5/ Well things have changed significantly since then.

I was inspired by others to raise my prices significantly. Now my prices are triple what they were when I first started (and waaaay undercharging).

But the copywriting and website tear downs have made a big change for me.

1/ Hey Twitter, have you applied to 157 jobs this year and gotten a handful of interviews and still not a single offer?

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2/ It’s been a rough year for many of us and being unemployed is a huge added stressor to that.

Here are a few of the main issues I’ve seen with students in my program.

3/ ISSUE #1

You’re limiting yourself to one single strategy - applying on job boards.

Job boards have a really low success rate. Unless your resume and skill set is really outstanding, you’re competing against HUNDREDS of other applicants and your chances are low.

4/ ISSUE #2

You’re not being intentional.

It may seem like the right approach to browse and apply for whatever kind of fits.

But you’re fitting a square peg in a round hole.

So the opposite. Sit down and design your next role. Wants, work, companies and deal breakers.

5/ ISSUE #3

You’re up in your own head.

You’ve written and rewritten your resume a hundred times. You FEEL EXHAUSTED and are using a lot of energy, but aren’t actually applying to very many jobs.

Focus on outreach and connections. Talk to everyone you know!