Lot of startups who are yet to make profits are filing for IPOs globally. I'm reading the filings and the language is terrible. A few tips on how to do it right.
Here are the right terms to use instead of the current antiquated language.
We are making losses.
"We've been consistently making negative profits and growing year on year."
We don't yet have a business model.
"We're innovation leaders in several fast growing market segments"
Losses will increase for the foreseeable future.
"Blockchain"
EBITDA is negative
"Our future adjusted EBITDA margin is consistently positive"
We Work got it right with their Community adjusted EBITDA
