With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
• story-first
• easy-to-navigate
• made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site 👇
Have a compelling story and brand narrative on the homepage.
Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
Focus on driving a customer journey.
Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.
When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.
Incorporate social proof across the website & Google search results.
The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)
The former: gives perspective from different POVs to potential customers.
Don't use full-bleed websites
From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.
If you must, add a floating arrow or indicate there's another section to scroll into.
Always show there's more!
